Search Engine Optimization (SEO) is frequently studied the more technological part of the Internet Marketing. This is right because Search Engine Optimizer does help in the publicity of sites and simultaneously he requires some technical knowledge – at least he should be aware with basic HTML. Broadly speaking, SEO can be determined as the action of optimizing website pages or total website so that, it could be more search engine-friendly and achieves top positions in search results.
While doing Search Engine Optimization, doing all the essential things does not guarantee you will surely get top ratings, but on the other hand, if you do some unethical things or do your SEO in wrong way, it will certainly get noticed. You have to define some practical goals, depending upon the requirement. Do not think blindly to get at number 1 in short period for all the keywords. Instead set your goal step by step, say upto first 3 pages initially, then move steady upward to the 1st page, then first five positions, and at last think about 1st position.
Even though SEO helps to raise traffic of the website, still it is not a pure Search Engine Marketing. In Search Engine Marketing, you can pay for a particular keyword and your listing would to in top 5 positions in Search Engine Results. This is well-known as PPC Management / Pay per click Management. Search Engine Optimization Strategy is to achieve the top position just because your site is relevant to that keyword and not only just have you paid for the keyword.
SEO Job can be a one time job or could be a life long strategy to achieve and maintain your top positions. The SEO Strategy defer upon the keyword you choose to be on top ranking and the competition for the keyword. If the competition of a particular keyword is less, you would not have to work really hard to achieve a good position for the same, but if the competition is high enough, you will try hard to achieve a good position and even harder to keep that position maintain.
For good results, first one need to understand how Search Engine Works, what they prefer, what they deny, what is ethical and unethical, and may more things related to website development and search engine optimization.
